How to Get the Blue Tick: Instagram Verification in 2026

Since Meta introduced paid subscriptions, there are effectively two badges: the subscription badge, which anyone can buy monthly with an ID check, and the original notability-based verification, granted to public figures, brands and media that Meta deems notable. The original badge doesn't expire with a subscription, carries more credibility, and is what most brands and creators actually want.

• Authentic: a real person, registered business or entity.
• Unique: one account per person/business (language-specific exceptions exist).
• Complete: public profile, bio, profile photo and active posting history.
• Notable: a well-known, highly searched-for name — typically evidenced by press coverage in multiple independent news sources. Paid or promotional content doesn't count.

Go to Settings → Account → Request verification, submit your legal name, a government ID, your category, and — critically — links to news articles about you. Weak applications get rejected in days; you can reapply 30 days later. Each rejected application without new evidence lowers your practical chances, so don't apply until your press profile is ready.

The overwhelming majority of rejections come down to one thing: insufficient press coverage. The realistic path to the original badge is building genuine notability first — published news features in recognized outlets, a consistent public identity across platforms, and a clean account history. Our blue tick service manages exactly this pipeline: news placement, profile preparation and the application itself, handled end to end.